Subsequently, the division added sedan, coupé, convertible and SUV models. Operational centers are located in Brussels, Belgium, and Plano, Texas, United States.Ĭreated at around the same time as Japanese rivals Honda and Nissan created their Acura and Infiniti luxury divisions respectively, Lexus originated from a corporate project to develop a new premium sedan, code-named F1, which began in 1983 and culminated in the launch of the Lexus LS in 1989. It has ranked among the 10 largest Japanese global brands in market value. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. Lexus ( レクサス, Rekusasu) is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation.
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